All-encompassing social-first digital marketing to reach and engage a new audience.
We conducted an in-depth analysis on USC’s existing audiences, coupled that research with the brand’s goals and developed an all-encompassing digital strategy.
With the strategy in play, we are delivering social-first content to complement core campaign activity, we are collaborating with the client team to make that campaign activity more relevant for the target audiences and the places they discover brands online, and we are managing a paid social budget to amplify it all.
New TikTok followers in our first month
1 month reach
Engagements compared to previous period
With this approach we have achieved some outstanding results, breaking records across key social metrics for the brand.