New Era
The Need: Paid and organic TikTok strategy and content production for the UK and four European territories to establish New Era in these markets with an authentic local presence while retaining the brand’s American roots and lifestyle.
What we do: A three-pronged content approach through a social-first lens, balancing product showcases and New Era’s sports partnerships including football, NFL, MLB and Formula 1, amongst others. We also create bespoke editorial productions that explore cap culture and its biggest fans, connecting the brand’s audiences across Europe.
Strategy .
Content Creation .
Social Media Management .
Strategy . Content Creation . Social Media Management .
AVERAGING 200K VIEWS /
AVERAGING 200K VIEWS /
+ 100K FOLLOWERS
+ 100K FOLLOWERS
WORKING WITH EMERGING TALENT.
WORKING WITH EMERGING TALENT.
