Developing a live stream strategy for lockdown and driving post pandemic sales.
During the Covid-19 pandemic, we helped We Are FSTVL continue to stay present on social media and continue to generate a steady stream of engaging content to keep them in the forefront of their fans’ minds.
For the events operator, E1M produced and broadcasted three live streams, accumulating 5 million impressions, 800k engagements and over 10k email registrations.
By combining a highly engaging live stream quiz format and messenger bot integration, the three events garnered on average 900 comments per minute for the duration of the broadcasts.
Entries were followed up via Facebook messenger, and email data was collected for future marketing activity.