Warner Music

Paid Media / Driving Virality

Using paid media to drive social virality for Luude’s TikTok hit ‘Down Under.

E1 media drove social vitality and increased reach across TikTok, Snapchat and Meta platforms for the Luude’s release with Warner Records.


 Audience & Asset variations


Optimisations per week


1 month reach


1 month video views

We applied our proprietary audience and content strategy to harness that virality and amplify it further in the UK.

We quickly developed a set of assets to create variation in the field, to both drive sales but also provide feedback to the campaign to understand the types of content that resonated the strongest among different music fans in the UK.

We repeated this process at pace and in-flight to drive continual improvement and sustained reach and engagement.

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