Buckle up because 2024 is here. Get ready to dive into the pulse-pounding trends that will shape the narrative and redefine the playbook this year.
From the rebirth of long-form content to influencers turning product placements into an art form, we’ve got the insider scoop on the game-changing trends that will keep you ahead of the curve.
Long Form Content
To truly stand out, we’re anticipating a surge in creativity from both creators and brands, with longer and more original content taking centre stage
We’re talking more than just a snippet; it’s time to unfold the story, reel them in, and keep them hooked.
POV: You watch a video of your favourite influencer applying a lipstick while they talk about everything but the lipstick
If you head to the comment section, you’ll likely see comments asking for the lipstick brand.
No more awkward product pushes; it’s all about that seamless integration in 2024
More AI integrations
We’re calling it now – more brands are about to join the AI parade! as they embrace it in their software or start whipping up AI-inspired filters and tools.
Smart, data-driven marketing is in, and AI is rocking the lead role. Say hello to a new era of marketing wizardry!
With Gen Z reviving 90s and Y2K fashion, we foresee brands eagerly embracing the nostalgia wave in 2024.
It’s all about tugging at those heartstrings. We’re turning the nostalgia dial to create a vibe that feels like a warm hug from the past.
Get ready for a blast from the past!
Here are some great examples below:
Storytelling With a Twist
Spicing things up by dropping a story bomb right in the middle instead of the beginning.
That’s the vibe we’re going for in 2024 —grabbing attention, keeping you on the edge, and making sure you stick around for the grand finale.
It’s the ultimate hook!
So there we have it!
As we charge into the social media marketing adventure of 2024, we urge you to ride the trends, break the norms, and let your brand shine in the digital galaxy.
Telling your story through long-form content, strategic product placement, embracing AI, nostalgic feels, and mid-story hooks—it’s the winning combo for a year that’s bound to be nothing short of epic.
Stay social, stay ahead, and let’s make 2024 the year your brand becomes the talk of the digital town!