USC Fashion: The USC Fits Campaign

Video content is without question one of the most influential and growing mediums in the digital space right now.

Short-form video content, in particular, caters perfectly to modern audiences. Platforms like TikTok, Instagram Reels, and YouTube Shorts have become popular for their easily “snackable” content. These formats are highly effective at grabbing viewers’ attention and quickly conveying a message.

73% of consumers prefer short-form videos to search for products or services

We started working with USC Fashion over 2 years ago develop their social media output, and a large part of this is creating high-quality short-form content for their channels, ensuring it aligns with their ongoing campaigns throughout the year. “USC Fits” was born out of this need.

We have now collaborated on three remarkable USC Fits campaigns (and are currently working on our fourth), each designed to seamlessly integrate with USC’s primary marketing efforts.

Through the USC Fits campaigns, we have managed to utilise one day of studio shooting to create a wide variety of content, including dynamic short-form videos, visually stunning editorial carousels, and other creative formats for their social feeds. These efforts have been dedicated to promoting USC Fashion's essential brands, ensuring that every piece of content not only aligns with their main campaigns but also enhances their overall brand narrative

Since starting, the USC Fits campaign has overall achieved …

**50 Content Pieces**
**6.5M Reach**
**7.3M Views**
**27.5K Likes**

Our recent Fits campaign was aimed to sit alongside USC’s Summer and Festival focused campaigns

PLANNING

Before each USC Fits shoot, our team dedicated time to planning, ensuring we maximised the potential of our shoot. Drawing from research and insights gained from previous USC Fits campaigns, we developed a comprehensive array of concepts tailored to capture the essence of USC Fashion’s brand and their Summer 24 campaign.

SHOOT

This preparation allowed us to efficiently execute a variety of shots and styles, ensuring that we could create a diverse collection of content in post production.