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The Antidote To Content Fatigue

E1 Media help clients grow their brands and increase sales through innovative and creative digital strategy. Often this revolves around content.

The questions we most often hear are:

“How do we make our content perform better?” 

“How do we get more engagement on our posts?” 

“How do we improve results on our ads?” 

When determining answers to these questions, one of the main issues we see is, CONTENT FATIGUE. 

Content Fatigue can be the nemesis of good social media practice, here are some ways you can identify and correct it for now, and avoid it in the future.

1. Put yourself in the shoes of your audience

When planning and creating content we put ourselves in the audience’s shoes. Through research you’ll understand the problem your customers are facing and content they’re already looking at.

2. Be aware of the consumer journey

Being aware of the journey your customer takes is vital in helping you produce content to keep them fully engaged along that journey that will often include the following stages:

Need recognition  
The consumer recognises a need for the service or product. Content should stand out and create desire for your brand at this early stage.

HubSpot founders Brian Halligan and Dharmesh Shah noted that: “Customers and prospects actively seek out brands that provide engaging and valuable content that is relevant to their needs”

Information search  
Most consumers don’t purchase without research. Create content which answers their questions and solidifies their belief.

Alternatives evaluation
Consumers will assess comparable alternatives. Ensure your content is incomparable and gear it towards convincing the customer YOUR product is superior.

Post-purchase satisfaction
Once they have purchased it doesn’t stop there. If they have purchased your brand, further develop loyalty to the customer creating content strategy that makes them feel part of a community even after they’ve purchased. If they haven’t, keep them reminded of who you are for the next time they need you.

3. Create content that feels new and unique to your brand

Don’t create content for the sake of content. Outdated formats and overdone concepts can be a major factor causing content fatigue.  

Challenge yourself and/or your agency to create content that feels new, innovative and engages your consumer at the right stage in their journey.

4. Vary & update content regularly

At E1, as a creative agency we value the importance of varied content. A pool of creative assets is essential. The more often you update ad creative, the more potential you have for improved performance.

In order to maintain consistently high quality content output we work closely with our clients to develop creative, produce, publish and feed performance insight back into the briefing process. This way we can achieve a conveyor of assets that are tuned to the clients needs and aware of what’s effective.

Contact us at E1 Media if you would like to have more information about this topic. Follow us on our socials for more content and updates!

Some examples of our creative & content production

Creative in Review 2022

At E1 Media we are dedicated to our clients and the results our efforts yield. We plan, we run and we grow!

In the process of implementing our digital marketing strategy, we think carefully about the content we can create for our clients. Our social-first strategy is all about making short interactions powerful and worth-while.

In 2022 we’ve had the joy of working on many exciting projects – from rebrands to entire seasons of social campaigns. 

In January we began working on a rebrand for one of the UK’s biggest and brightest comedy festivals. 57 Festivals hosts shows across the UK every summer and this year they asked us to help freshen up their identity as well as design a new format for the content on their social channels for each event. 

Platform is a gamers paradise in Shoreditch and since 2021 we’ve been regularly ideating and creating social campaigns for their many offers and events. From the Queen’s Jubilee weekend to Halloween and Christmas – we make sure to create campaigns that speak to their audience and highlight their epic deals.

The Autumn/Winter Mens Rugby season was an exciting one for us this year. Charles Tyrwhitt, the makers of iconic menswear, enlisted us to create a series of assets to promote their partnership with RFU. Together with the client we made a series of assets to promote what was an immensely successful activation – bringing fans and legends, such as Matt Dawson, together at “The Tyrwhitt Arms” 


We’ve been stepping into the world of video content creation and have been building a versatile collection of content to take us through to 2023 with our new client USC (Frasers Group). A Christmas campaign embellished with tons of tinsel and dotted with disco balls, we’ve got a timeline full of eye-catching content to show you so stay tuned!

Aside from some of these highlights we’ve also worked on scroll-stopping content for the likes of Andy C, Clovelly and Electric Brixton. 

2023 is going to be a year equally filled with exciting opportunities so keep your eyes peeled for what’s next!

Social Media Round-Up – 6th May

We’ve gathered the most relevant social media updates these past two weeks and put them together for you!

Check out what TikTok, Facebook,  Twitter and more have been up to 🚨


TikTok Pulse: bringing brands closer to community and entertainment


Meta Has Introduced a Physical Retail Shop for a Hands-On Experience With Our Hardware


SPS 2022: Snapchat introduces new features to the app this 2022



Twitter Circle: New Feature Lets You Add Up To 150 People Who Can See Your Chosen Tweets



Introducing the new Pinterest extension for WooCommerce


Introducing New Ads and Messaging Tools for Small Businesses


TikTok Adds New Friends Tab to Increase Closer Interaction Within Users


Twitter Testing TikTok Layout on the Discover Tab

Follow us on our socials for more content and updates!

Social Media Round-Up – 22nd April

We’ve gathered the most relevant social media updates these past two weeks and put them together for you!

Check out what WhatsApp, Instagram, Twitter and more have been up to 🚨


Announces “Communities”, which will enable people to bring together separate groups under one umbrella




Updating its Ranking Algorithm to Put More Focus on Original Content




Introducing the fastest way to publish premium content for the Snapchat community: Dynamic Stories




Launches Live Test of Pinned Posts on User Profiles



Elon Musk reaches deal to buy Twitter for $44bn



Now Launching: Search Insights, Subtitle Editor Permission Role, Channel Guidelines, and more!



Interactive Add-Ons: Entertain and Engage in the For You Page


Follow us on our socials for more content and updates!

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