Throughout the pandemic the E1MA team have been busy helping our clients adapt to an ever-changing landscape. Now as restrictions continue to ease, we’re doing everything we can to ensure our clients get off a flying start as their doors re-open. Here’s what we’ve been working on:
Greenwich Comedy Festival
London’s leading comedy festival, Greenwich Comedy Festival sees over 30 top-tier comedians perform in front of thousands across 5 days and nights. From international-renowned acts to rising stars, all can be found at this boutique festival taking place in the heart of the city.
For this year’s instalment they’ve made a few changes to make the festival as safe and enjoyable as possible. This includes moving it to the lawns of Greenwich Maritime Museum. The open-air setting will feature a domed stage, socially-distanced seating and delicious food & drink purchasable via their app.
E1MA have been advising on and executing their social media marketing strategy. We constructed a social media timeline and populated it with a variety of posts, tailored for each platform. Maintaining close communication with the organisers, we carefully crafted copy that both reflects the comedy festival’s personality and drives sales.
This organic output has been supplemented with paid social. The E1MA team are creating and maintaining ad campaigns, making sure they are seen by the right audiences at the right time.
Platform
Platform is the UK’s #1 social gaming experience, located in the heart of London. Taking gaming to the next level, their unique space features classic games, delicious cocktails, and mouth-watering pizza. From eSports to bottomless brunch, anything goes at this fun-filled venue.
A total transformation has taken place at Platform, illustrated by their exciting new re-brand. The passionate team have worked hard to make sure visitors can get the full Platform experience in a safe manner. Separate gaming booths, table service, a venue flow system and regular cleaning are just a handful of the measures Platform have taken so everyone can #GameSafe.
We’ve been working with Platform on their digital media strategy, conveying their unique brand personality and driving bookings through carefully-crafted social media ads. These ads are continually monitored and maintained, highlighting their performance through regular reporting. E1MA also manage email campaigns for Platform – this omni-channel approach converts fans into customers.
Karma Cans
Starting off in a basement kitchen, Karma Cans has grown into full-fledged corporate catering service delivering over delicious, sustainable meals a day across London.
Community is an important part of Karma Cans’ ethos, and this year they’ve decided to host a summer-long pop-up restaurant at Hoxton Docks. The Karma Cans Rooftop Summer Series featuring several of their iconic dishes, set on a safe and welcoming rooftop overlooking the canal.
To ensure this got off to a flying start, we devised a social media competition that both created awareness and generated email sign-ups. E1MA then constructed mailers that provided more information on the venue and encouraged online bookings.
We ran a lead generation & brand awareness campaign alongside this. By creating lookalike audiences based on Karma Cans’ existing fans and focusing on the local area, we delivered ads to the right people. This resulted in a higher familiarity with the Karma Cans brand and ultimately, more bookings.
