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Social Media Round-Up – 6th May

We’ve gathered the most relevant social media updates these past two weeks and put them together for you!

Check out what TikTok, Facebook,  Twitter and more have been up to 🚨

TIKTOK

TikTok Pulse: bringing brands closer to community and entertainment

META

Meta Has Introduced a Physical Retail Shop for a Hands-On Experience With Our Hardware

SNAPCHAT

SPS 2022: Snapchat introduces new features to the app this 2022

 

TWITTER

Twitter Circle: New Feature Lets You Add Up To 150 People Who Can See Your Chosen Tweets

 

PINTEREST

Introducing the new Pinterest extension for WooCommerce

FACEBOOK

Introducing New Ads and Messaging Tools for Small Businesses

TIKTOK

TikTok Adds New Friends Tab to Increase Closer Interaction Within Users

TWITTER

Twitter Testing TikTok Layout on the Discover Tab

Follow us on our socials for more content and updates!

Social Media Round-Up – 22nd April

We’ve gathered the most relevant social media updates these past two weeks and put them together for you!

Check out what WhatsApp, Instagram, Twitter and more have been up to 🚨

Whatsapp

Announces “Communities”, which will enable people to bring together separate groups under one umbrella

 

 

INSTAGRAM

Updating its Ranking Algorithm to Put More Focus on Original Content

 

 

SNAPCHAT

Introducing the fastest way to publish premium content for the Snapchat community: Dynamic Stories

 

 

INSTAGRAM

Launches Live Test of Pinned Posts on User Profiles

 

TWITTER

Elon Musk reaches deal to buy Twitter for $44bn

 

YOUTUBE

Now Launching: Search Insights, Subtitle Editor Permission Role, Channel Guidelines, and more!

 

TIKTOK

Interactive Add-Ons: Entertain and Engage in the For You Page

 

Follow us on our socials for more content and updates!

Social Media Round-Up – 8th April

We’ve gathered the most relevant social media updates these past two weeks and put them together for you!

Check out what LinkedIn, Instagram, Twitter and more have been up to 🚨

LINKEDIN

Creator Update: New and Improved Tools now available, including creator analytics

 

INSTAGRAM

Introducing New Messaging Features including the ability to share music previews, send a message silently, and more

 

SNAPCHAT

You can now share YouTube videos as a sticker in your snaps

 

INSTAGRAM

Reels Editing Tools updated to make it easier to Re-Order and Edit Clips


 

TWITTER

Kicking off “edit button” testing within their labs in the coming months to learn more

PINTEREST

Announces Full Ban on Climate Change Misinformation in Pins and Pin Ads

TIKTOK

Launching CAP University: An Educational Program Designed for Creative Agencies

Follow us on our socials for more content and updates!

Weekly Social Media Round-Up – 25th March

We’ve gathered the most relevant social media updates this week and put them together for you!

Check out what Instagram, TikTok, Twitter and Meta have been up to these last days 🚨

INSTAGRAM

Control your Instagram Feed with Favorites and Following

 

FACEBOOK

Working on the ability to add reactions on Reels

 

TIKTOK

Launches “Beta Testing” for Ads in Search Results for Selected Partners

 

TWITTER

 Tests New Spaces Analytics with Selected Hosts


Weekly Social Media Round-Up – 18th March

We’ve gathered the most relevant social media updates this week and put them together for you!

Check out what Instagram, TikTok, Twitter and Meta have been up to these last days 🚨

INSTAGRAM

Instagram Launches New Moderator Option for IG Live Streams

 

Twitter

Twitter’s downvote replies feature is now available to more people for testing

Tiktok

TikTok makes story feature available to more users to test its functionality

meta

Introducing Family Center and Parental Supervision Tools on Instagram and in VR

Weekly Social Media Round-Up – 10th March

We’ve gathered the most relevant social media updates this week and put them together for you!

Check out what Instagram, TikTok, Twitter and Facebook have been up to these last days 🚨

INSTAGRAM

IG launches updated Creator Tags to provide more credit for Content Contributors

TikTok SoundOn

Check out the new platform for TikTok Music Marketing and Global Track Distribution

TWITTER

TW conducts Live Test of New Profile Shops to display products In-App

FACEBOOK

FB releases New Tools to help Group Admins protect, manage and grow their Facebook Groups

TWITTER

TW is testing change to make image descriptions easier to access

How to get your song trending on TikTok and Reels

Whether you are an independent artist or representing one, you have probably wondered how to get that one song trending on TIkTok and Reels. Other people seem to get it right, so what is the trick behind it? Apart from being a bit lucky, there are a few things you can do to boost your audio on social media!

viral videos

First of all, consider the following characteristics:

  • Viral videos are usually around 15 seconds long & vertical aspect ratio
  • All videos are backed with an audio snippet (usually music)
  • Popular videos are pushed to a wider audience

getting started

Here’s 3 steps to get started:

 

  1. Upload the audio snippet to TikTok and Reels (preferably only 15 seconds).

  2. Study your track and narrow down the 15 seconds that have the most “TikTok virility potential. Think about things like catchy lyrics or rhythms.

  3. Choose your target audience and identify the influencers who will help you reach them:
    • Gen Z – TikTok may be the place to be
    • MillennialsInstagram Reels is a great place to start

To get your song and video viral, you can create a dance challenge, a lip-sync video, introduce great transitions following the beat, create a comedy meme, contests, or even get an Influencer Marketing Campaign going.

 

our tips

Finally, we have a list of 9 tips to get viral faster on both platforms:

  1. Use hashtags – If you choose popular or highly searched hashtags, you can boost your chances of your video appearing in TikTok’s “Discover” & “For You” tabs.

  2. Choose a theme that suits you.

  3. Try to understand what content is popular and why.

  4. A good ten videos can easily start a trend – get people you know to create the first videos.

  5. The TikTok “For You” Page (FYP) is very customized to your interests, whereas the Instagram Reels Explore Page is a melting pot of content.

  6. It’s important to keep consistently posting on Tiktok and Reels because the more you post, the more likely your content will show up on the Explore Page.

  7. Authenticity & group participation is more important than getting the perfect shot.

  8. Videos can be recorded in parts & edited together in fragments.

  9. Brands, businesses, and influencers are more selective on Reels and share more on-brand and aesthetically pleasing content.

Following these tips and being consistent on social media will help you or your clients get the boost and exposure you need to achieve greater things.

What is Discord? The new marketing tool

Discord is a mobile and desktop application used for communication between users. It serves a similar purpose to Skype, Microsoft Teams or Hangouts on the calls and messaging side, with some features resembling those of the collaborative business application Slack.

One of its main goals is to help users communicate while playing multiplayer video games, but it can be used for many other purposes, such as communicating with friends and family, with your work colleagues or with school teachers and classmates.

The main feature that makes Discord stand out from other applications is their servers.

what is a server?

A server is similar to a group chat, but it provides you with the ability to divide the group in different topics, assign roles to the members and moderate content.

This is what a server looks like:

Chloe Ting's Server

 

  • Servers you have joined will appear as small icons.
  • Once you open the server, you can see different categories and subcategories in which you can participate.
  • Members can have a different level depending on their engagement with the community and the role they have been assigned
  • The different categories contain channels.
  • Channels can be either text or voice channels, and voice channels are popular for video games.
  • On voice channels, you have the option to share your screen or turn on your camera and easily convert a call into a video call!

creating a server

Any user can create their own server and invite members over to start a community. To create your own server, simply click on the green plus sign on the top left-hand corner and select “Create My Own”: Discord provides a basic guide to new users which goes into more detail on specific things you might want to try, such as changing your profile picture or creating your own emojis! You can access the guide here.

discord and Digital Marketing

Chloe Ting’s server is a great example of how to use Discord to improve your marketing strategy. She is a fitness YouTuber who created a Discord server in order to help users motivate each other while completing challenges and giving each other advice, as well as to promote her videos and Instagram posts for quick interaction!

Chase and Status also use Discord in order to interact with their fans and share their new musical content. As well as Chloe, their server contains different channels where members can discuss new music, tour dates and suggestions that might benefit the music duo in their future projects.

 

Discord as a marketing channel

Companies that run a digital or technological business may find Discord to be a great place to advertise their new products, obtain feedback on developing projects and share special offers with their members.

Other companies might not find Discord as successful for their marketing strategy since the app is used mainly to host gaming sessions or share game plays with other users, but some influencers and celebrities have found the app to be a great place to grow their community and expand their digital marketing.

If your company thinks Discord could improve their marketing strategy, don’t hesitate and start a new server!

Privacy Policy

Privacy Policy

Last updated: July 28, 2022

This Privacy Policy describes Our policies and procedures on the collection,
use and disclosure of Your information when You use the Service and tells You
about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the
Service, You agree to the collection and use of information in accordance with
this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined
under the following conditions. The following definitions shall have the same
meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or
    parts of our Service.
  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this
    Agreement) refers to E1 Media Ltd, 76 Berwick Street, Soho, London. For the purpose of the GDPR, the Company is the Data Controller.
  • Cookies are small files that are placed on Your computer, mobile device or
    any other device by a website, containing the details of Your browsing
    history on that website among its many uses.
  • Country refers to: United Kingdom
  • Data Controller , for the purposes of the GDPR (General Data Protection
    Regulation), refers to the Company as the legal person which alone or
    jointly with others determines the purposes and means of the processing of
    Personal Data.
  • Device means any device that can access the Service such as a computer, a
    cellphone or a digital tablet.
  • Personal Data is any information that relates to an identified or
    identifiable individual. For the purposes of GDPR, Personal Data means any information relating to
    You such as a name, an identification number, location data, online
    identifier or to one or more factors specific to the physical,
    physiological, genetic, mental, economic, cultural or social identity.
  • Service refers to the Website.
  • Service Provider means any natural or legal person who processes the data
    on behalf of the Company. It refers to third-party companies or
    individuals employed by the Company to facilitate the Service, to provide
    the Service on behalf of the Company, to perform services related to the
    Service or to assist the Company in analyzing how the Service is used. For
    the purpose of the GDPR, Service Providers are considered Data Processors.
  • Usage Data refers to data collected automatically, either generated by the
    use of the Service or from the Service infrastructure itself (for example,
    the duration of a page visit).
  • Website refers to E1 Media, accessible from e1media.co.uk
  • You means the individual accessing or using the Service, or the company,
    or other legal entity on behalf of which such individual is accessing or
    using the Service, as applicable. Under GDPR (General Data Protection Regulation), You can be referred to as
    the Data Subject or as the User as you are the individual using the
    Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally
identifiable information that can be used to contact or identify You.
Personally identifiable information may include, but is not limited to:

  * Email address

  * First name and last name

  * Usage Data


Usage Data  
~~~~~~~~~~

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol
address (e.g. IP address), browser type, browser version, the pages of our
Service that You visit, the time and date of Your visit, the time spent on
those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect
certain information automatically, including, but not limited to, the type of
mobile device You use, Your mobile device unique ID, the IP address of Your
mobile device, Your mobile operating system, the type of mobile Internet
browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our
Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies  

~~~~

We use Cookies and similar tracking technologies to track the activity on Our
Service and store certain information. Tracking technologies used are beacons,
tags, and scripts to collect and track information and to improve and analyze
Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your
    Device. You can instruct Your browser to refuse all Cookies or to indicate
    when a Cookie is being sent. However, if You do not accept Cookies, You
    may not be able to use some parts of our Service. Unless you have adjusted
    Your browser setting so that it will refuse Cookies, our Service may use
    Cookies.
  • Flash Cookies. Certain features of our Service may use local stored
    objects (or Flash Cookies) to collect and store information about Your
    preferences or Your activity on our Service. Flash Cookies are not managed
    by the same browser settings as those used for Browser Cookies. For more
    information on how You can delete Flash Cookies, please read “Where can I
    change the settings for disabling, or deleting local shared objects?”
    available at
  • Web Beacons. Certain sections of our Service and our emails may contain
    small electronic files known as web beacons (also referred to as clear
    gifs, pixel tags, and single-pixel gifs) that permit the Company, for
    example, to count users who have visited those pages or opened an email
    and for other related website statistics (for example, recording the
    popularity of a certain section and verifying system and server
    integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on
Your personal computer or mobile device when You go offline, while Session
Cookies are deleted as soon as You close Your web browser. Learn more about
cookies on the [Privacy Policies
website](https://www.privacypolicies.com/blog/privacy-policy-
template/#Use_Of_Cookies_Log_Files_And_Tracking) article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies Type: Session Cookies Administered by: Us Purpose: These Cookies are essential to provide You with services
    available through the Website and to enable You to use some of its
    features. They help to authenticate users and prevent fraudulent use of
    user accounts. Without these Cookies, the services that You have asked for
    cannot be provided, and We only use these Cookies to provide You with
    those services.
  • Cookies Policy / Notice Acceptance Cookies Type: Persistent Cookies Administered by: Us Purpose: These Cookies identify if users have accepted the use of cookies
    on the Website.
  • Functionality Cookies Type: Persistent Cookies Administered by: Us Purpose: These Cookies allow us to remember choices You make when You use
    the Website, such as remembering your login details or language
    preference. The purpose of these Cookies is to provide You with a more
    personal experience and to avoid You having to re-enter your preferences
    every time You use the Website.

For more information about the cookies we use and your choices regarding
cookies, please visit our Cookies Policy or the Cookies section of our Privacy
Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service , including to monitor the usage of
    our Service.
  • To manage Your Account: to manage Your registration as a user of the
    Service. The Personal Data You provide can give You access to different
    functionalities of the Service that are available to You as a registered
    user.
  • For the performance of a contract: the development, compliance and
    undertaking of the purchase contract for the products, items or services
    You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other
    equivalent forms of electronic communication, such as a mobile
    application’s push notifications regarding updates or informative
    communications related to the functionalities, products or contracted
    services, including the security updates, when necessary or reasonable for
    their implementation.
  • To provide You with news, special offers and general information about
    other goods, services and events which we offer that are similar to those
    that you have already purchased or enquired about unless You have opted
    not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.
  • For business transfers: We may use Your information to evaluate or conduct
    a merger, divestiture, restructuring, reorganization, dissolution, or
    other sale or transfer of some or all of Our assets, whether as a going
    concern or as part of bankruptcy, liquidation, or similar proceeding, in
    which Personal Data held by Us about our Service users is among the assets
    transferred.
  • For other purposes : We may use Your information for other purposes, such
    as data analysis, identifying usage trends, determining the effectiveness
    of our promotional campaigns and to evaluate and improve our Service,
    products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with
    Service Providers to monitor and analyze the use of our Service, to
    contact You.
  • For business transfers: We may share or transfer Your personal information
    in connection with, or during negotiations of, any merger, sale of Company
    assets, financing, or acquisition of all or a portion of Our business to
    another company.
  • With Affiliates: We may share Your information with Our affiliates, in
    which case we will require those affiliates to honor this Privacy Policy.
    Affiliates include Our parent company and any other subsidiaries, joint
    venture partners or other companies that We control or that are under
    common control with Us.
  • With business partners: We may share Your information with Our business
    partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise
    interact in the public areas with other users, such information may be
    viewed by all users and may be publicly distributed outside.
  • With Your consent : We may disclose Your personal information for any
    other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary
for the purposes set out in this Privacy Policy. We will retain and use Your
Personal Data to the extent necessary to comply with our legal obligations
(for example, if we are required to retain your data to comply with applicable
laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage
Data is generally retained for a shorter period of time, except when this data
is used to strengthen the security or to improve the functionality of Our
Service, or We are legally obligated to retain this data for longer time
periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s
operating offices and in any other places where the parties involved in the
processing are located. It means that this information may be transferred to —
and maintained on — computers located outside of Your state, province, country
or other governmental jurisdiction where the data protection laws may differ
than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such
information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data
is treated securely and in accordance with this Privacy Policy and no transfer
of Your Personal Data will take place to an organization or a country unless
there are adequate controls in place including the security of Your data and
other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your
Personal Data may be transferred. We will provide notice before Your Personal
Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement  
~~~~~~~~~~~~~~~

Under certain circumstances, the Company may be required to disclose Your
Personal Data if required to do so by law or in response to valid requests by
public authorities (e.g. a court or a government agency).

Other legal requirements  

~~~

The Company may disclose Your Personal Data in the good faith belief that such
action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no
method of transmission over the Internet, or method of electronic storage is
100% secure. While We strive to use commercially acceptable means to protect
Your Personal Data, We cannot guarantee its absolute security.

GDPR Privacy

Legal Basis for Processing Personal Data under GDPR

We may process Personal Data under the following conditions:

  • Consent: You have given Your consent for processing Personal Data for one
    or more specific purposes.
  • Performance of a contract: Provision of Personal Data is necessary for the
    performance of an agreement with You and/or for any pre-contractual
    obligations thereof.
  • Legal obligations: Processing Personal Data is necessary for compliance
    with a legal obligation to which the Company is subject.
  • Vital interests: Processing Personal Data is necessary in order to protect
    Your vital interests or of another natural person.
  • Public interests: Processing Personal Data is related to a task that is
    carried out in the public interest or in the exercise of official
    authority vested in the Company.
  • Legitimate interests: Processing Personal Data is necessary for the
    purposes of the legitimate interests pursued by the Company.

In any case, the Company will gladly help to clarify the specific legal basis
that applies to the processing, and in particular whether the provision of
Personal Data is a statutory or contractual requirement, or a requirement
necessary to enter into a contract.

Your Rights under the GDPR

The Company undertakes to respect the confidentiality of Your Personal Data
and to guarantee You can exercise Your rights.

You have the right under this Privacy Policy, and by law if You are within the
EU, to:

  • Request access to Your Personal Data. The right to access, update or
    delete the information We have on You. Whenever made possible, you can
    access, update or request deletion of Your Personal Data directly within
    Your account settings section. If you are unable to perform these actions
    yourself, please contact Us to assist You. This also enables You to
    receive a copy of the Personal Data We hold about You.
  • Request correction of the Personal Data that We hold about You. You have
    the right to have any incomplete or inaccurate information We hold about
    You corrected.
  • Object to processing of Your Personal Data. This right exists where We are
    relying on a legitimate interest as the legal basis for Our processing and
    there is something about Your particular situation, which makes You want
    to object to our processing of Your Personal Data on this ground. You also
    have the right to object where We are processing Your Personal Data for
    direct marketing purposes.
  • Request erasure of Your Personal Data. You have the right to ask Us to
    delete or remove Personal Data when there is no good reason for Us to
    continue processing it.
  • Request the transfer of Your Personal Data. We will provide to You, or to
    a third-party You have chosen, Your Personal Data in a structured,
    commonly used, machine-readable format. Please note that this right only
    applies to automated information which You initially provided consent for
    Us to use or where We used the information to perform a contract with You.
  • Withdraw Your consent. You have the right to withdraw Your consent on
    using your Personal Data. If You withdraw Your consent, We may not be able
    to provide You with access to certain specific functionalities of the
    Service.

Exercising of Your GDPR Data Protection Rights

You may exercise Your rights of access, rectification, cancellation and
opposition by contacting Us. Please note that we may ask You to verify Your
identity before responding to such requests. If You make a request, We will
try our best to respond to You as soon as possible.

You have the right to complain to a Data Protection Authority about Our
collection and use of Your Personal Data. For more information, if You are in
the European Economic Area (EEA), please contact Your local data protection
authority in the EEA.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly
collect personally identifiable information from anyone under the age of 13.
If You are a parent or guardian and You are aware that Your child has provided
Us with Personal Data, please contact Us. If We become aware that We have
collected Personal Data from anyone under the age of 13 without verification
of parental consent, We take steps to remove that information from Our
servers.

If We need to rely on consent as a legal basis for processing Your information
and Your country requires consent from a parent, We may require Your parent’s
consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us.
If You click on a third party link, You will be directed to that third party’s
site. We strongly advise You to review the Privacy Policy of every site You
visit.

We have no control over and assume no responsibility for the content, privacy
policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any
changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior
to the change becoming effective and update the “Last updated” date at the top
of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes.
Changes to this Privacy Policy are effective when they are posted on this
page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: talktome@e1media.co.uk