57 Festivals host a series of comedy festivals across southern England, each seeing over 30 top-tier comedians perform across 5 days and nights.
This year, they’ve had to make a few changes to ensure it’s as safe and enjoyable as possible; an open-air setting, socially-distanced seating and food & drink purchasable via their app.
- Content creation and launch
- Social media timeline and channel management: Populating it with a variety of posts, tailored for each platform and carefully crafted copy that both reflects the comedy festival’s personality, driving sales and demonstrating the safety of the venue.
- Media Buying: Supplementing our organic output, we created and maintaining ad campaigns, making sure they are seen by the right audiences.
The strategy has been effective with a 35-40 x ROAS, targeting both new audiences and previous ticket holders. This, alongside ensuring consumer confidence with our social distancing communication has contributed to a 2x year on year sales result over the same period from launch.