In December we were asked by Topham Guerin (TG) to assist with The Conservatives’ election campaign.
Based in New Zealand, TG delivers world-leading advisory and digital services. We had been assisting them with some of their UK activity earlier in the year – supporting with live streaming for the leadership hustings. When the election came around we were enlisted to support in delivering the party’s out-of-home and online advertising output.
This was a fascinating campaign to be involved with, we gained real-world experience and understanding in how a successful political campaign picks its targets and messages to them for effect. When we joined there was an existing strategy in motion already. We helped deliver the digital-out-of-home output for that strategy, supported on google search and programmatic, and we delivered simple metrics to give TG a read on how social advertising output was generating engagement within particular seats and audience groups, which informed subsequent output.
We extend our gratitude to Ben and Sean for inviting us to help them deliver the campaign and look forward to working with them again in the future.